1 Profile
Director
Dong Siyang and Abulaiti Abudurexiti
Si Yang grew up in study abroad, but the heart of the motherland. July 2007 returning. She is the "80" representatives. She firmly believes that Napoleon Hill
words: "As long as you can think of, and believe, will eventually
become a reality." and with this positive attitude of young people
infected with the contemporary. She with some of the " 21-year-old when the president "had been introduced in China's major bestseller list.
She had become a returning hundreds of media, such as "Lu Yu," "Fame,"
"Star Shang", "People's Political Consultative Conference Report," China
Network, China Youth Net, Xinhua, CCTV, Alibaba object chase, Sina and
so on. Her 22-year-old University of China in various famous speech (Peking University, Tsinghua University, Renmin University of China , University of Technology). Everywhere she would put hope to bring you positive thoughts, set off a heatwave students actively life.
Since July 2007 returning, she put organic food into China, becoming the first person to eat crab. 董思阳 out of public view since, many young Chinese have been called "spiritual mentor."
Her speech footprints major universities across the country, filled
with stories of her legendary experience in major media, her "fans"
throughout the network, she Alibaba blog since August 2007 blogging to have more than 10 million people in the Visits in Sina
's blog has more than one million visitors visits, Sina was even
nominated for the annual "China's top ten education blog" candidate.
She took the lead in the domestic launch organic food
new ideas, new ways of advocating organic life; she aspired to become
the most outstanding Chinese women entrepreneurs; she sold flowers,
jewelry promoters did, did personal assistant, participated in the film
performances; She is "80" the only started doing Industrial women
entrepreneurs!
She is Dongsi Yang, born in 1985, young girls.
In mid-February, in an interview, the only 23-year-old entrepreneur smile and gracious, sweet; hair, neatly tied back. Her gentle tone, speak orderly, calm and confident. Dongsi Yang told the author that her own life has a very clear division. "When I was 26, I will achieve my company public, 30 years later, most of the time I will be used for public welfare."
2 Business experience
Team strength
In
Yang and Li Si Chinese entrepreneurs at the annual meeting
Study in the United States when a nutrition seminar, so 董思阳 first exposure to the concept of organic food.
She instinctively aware of which contains a huge business opportunity,
an MBA with a friend in Canada hit it off, the two became partners
entrepreneurship. The Ins and Outs of investment in returning this consultant and she accomplished a lot together idea.
They learned that the world of organic food consumption are 20% to 25%
rate of growth, which in the U.S. organic food trade has more than nine
billion U.S. dollars.
Although the Chinese share of less than 0.2% of organic food, but the
development is very fast, according to experts predict that over the
next 10 years China's organic food exports will reach 10 billion to $ 2
billion, the domestic market share will reach 3% to 5% of total food
consumption . Get this series of exciting figures, Dong Siyang and specifically to visit the country.
Laboratory in Germany, she saw a very short time raising chickens has
not grown elsewhere, chicken consumption has been developed for very
big.
"These growth hormone on children's development will have very bad
effects." Surprised but also strengthened her resolve to make organic
restaurant, "I want to advocate a healthy diet and dissemination of new
ideas."
Late last year, Dong Siyang started preparations for China's first tea restaurant chain "Shakey more." After returning home, the first thing she did recruit, set up the team, but in this last has encountered some minor trouble.
In addition to management, catering also need to do a lot of waiters,
cooks, staff quality and vision of these employees ever do business with
董思阳 when there is a gap, coupled with long-term in a foreign country
and live in Hong Kong and the Mainland of her ideas have different
employees, and employee communication is very difficult.
"I started to really like to talk about dreams and staff, in order to
motivate them, but later discovered that the concept is not the same, it
seems that will not work."
Dong Siyang and China Merchants Bank president Ma Weihua photo
So, with the help of the team's think-tank, 董思阳 in "Shakey more" developed a unique, more "real" incentives.
"We have implemented and restaurant turnover linked to hair once every
two weeks bonus system. According to my understanding, although many
other restaurants bonuses linked to turnover, but only for a la carte,
such as direct sales personnel, and staff or kitchen pantry Internal
employees can not enjoy in order to mobilize the enthusiasm of each
employee, I let a special accounting division calculates a different commission percentage, so that everyone can share the joy of success to the enterprise. "
When located in the center of Shanghai's first prototype store opened,
although as many as 210 seats, but on the third day there have been
guests queuing unrest.
Second store in Pudong will be opening soon in October, Dong Siyang
expected to open 20 stores a year in Shanghai, while in Beijing,
Guangzhou, Shenzhen and other cities are also plans to open outlets in
preparation.
In order to ensure the future development of the chain, Dong Siyang
addition to establishing the "central kitchen", plans to build organic
production base in Jiangsu or improve the industrial chain Heilongjiang
outside in training is also under a lot of work.
"We asked the waiter is relatively high, there is a month of training
time before open new stores, in addition to understanding organic food
and nutrition knowledge, etiquette is very important areas, such as we
do not say 'Welcome', but 'Welcome Cross into the field of high quality
'. "Because the catering industry mobility is relatively strong, coming
in late scattered employees, they will be equipped with a" teacher
"guidance. "Our service zoning A, B, C three levels, A-level qualified as a teacher."
"We're done, will have a huge impact on the development of China's food
industry, agriculture, feed industry and trade. Hope that foreigners
can also line up to join our Chinese restaurant's own health." Talked
about his doing career, Dong Siyang totally like a little girl was in
his early twenties.
Good neighborhoods
Dong Siyang
Dongsi Yang and Ma participated in Yabuli Forum
From the beginning of 17 years, to seize the opportunity to participate in a variety of investment, fairs, met many mentors. Whenever entrepreneurship among the difficulties, she would have to find ways to find expert advice and industry predecessors.
Dong Siyang friends very much, but one of their peers are few.
"Probably because I always think about the things the company has
experienced relatively abundant, but the generation gap and peers have
friends all around the age of 30 or even 40 years or older."
These friends on her road to success has played a crucial role.
"I was pretty cheerful person, I thought of doing, but later found to
have done certainly do not know the place, in addition to buying
professional books read, I will ask to seniors and key players quickly
learn the essence of the book knowledge large and of smaller, faster to
use. advice to others to be diligent, humbly beg to ask. book knowledge
is certainly valuable, but to learn life and work experience, they will
need to learn. "
Dong Siyang 16 years old, met her mentor in the business.
She was occasionally reported by the job posting on the candidates for
the investment from Hong Kong to Singapore, chairman of a listed company
as a temporary personal assistant.
It was her first contact with the dream of entrepreneurs, "That's more
than two months to improve my biggest and most memorable day."
She followed the chairman visited many bankers, lawyers and businessmen, when negotiations do 董思阳 aside Minutes. Gradually she found that the techniques used in negotiations with the book she imagined and very different.
"Tend to write the book as a starting point of their own interests, to
earn a penny a minute, but she tends to say in the negotiations 'What
are the benefits of our program to you is, how much your return is
expected.' "It was Dong Siyang do not understand, do not do business
just to make money? Why does it talk about someone else's gain?
"Later she told me that business must first learn to behave. Standing
on each other's interests, do not care about will have a great reward.
Care about you, I think that people do not know that he knows that he
knows will If you pay with your care, and that the rewards will
certainly be - This completely broke my previous way of thinking, of
doing things with new thinking "
Dong Siyang
In preparation for an organic restaurant in董思阳encountered a puzzle: the domestic consumer awareness of organic food
value of the process takes a while, we conducted education and
publicity, but probably 70% of the customers did not believe that only
30 percent would give it a try.
Moreover, the high cost of organic restaurant, but we do have the
popular chain, the price is not too high, how to realize their profits
in order to ensure the long-term development?
So she found a Pizza Hut brand general manager of China to ask, lessons
learned are: first, to have two menus, organic specialties, but also a
basic menu cafe. Second, if the profits do not consider the promotion, lost two certainly barely.
After careful thought, Dong Siyang identified two solutions. First, an organic restaurant and cafe , coffee shop concepts together, so even if the encounter does not accept organic customer, you can also choose inorganic dish.
Take into account the needs of ladies, the elderly and other types of
consumer groups, also launched a blood packages, nutritious breakfast
(yogurt, cheese, cereals, etc. specifically for diabetes, high blood
sugar in patients with eating aspartame and food), and other
characteristics of thin beauty Organic packages.
These cooking with olive oil and pure water, organic green vegetables
as the main raw material, to ensure that the natural nutritional and
health value of food.
In addition, the road is to take small profits, with kale, for example, if the cost is 1.5 yuan inorganic, organic cost is $ 3.
Other common inorganic kale store selling $ 18, we refined organic
steamed kale to sell 22 yuan, although the price is slightly higher, but
not significantly make consumers feel expensive.
"Before we focus on stable development, restaurant service and flavors
such as stability, not mass advertising to advertise." In this way, she
won the first game victory.
"In the past three months will be heard before doing catering lose
money, but we achieved the first month of the balance of payments tie."
"A lot of older entrepreneurs experience and judgment stronger than me,
but I fearless, not afraid of failure, a stronger spirit of
innovation." Even teachers and seniors compared Dong Siyang there is
still a great deal of self-confidence.
The way of its own success encountered numerous mentors and horses, now
董思阳 On the future plans and dreams, the biggest desire is to establish
separate funds, to provide an opportunity for people who need help.
Contribute to the community: for others when horses
Many people have asked Dong Siyang
Dong Siyang
"If you do not have such a good family, no chance to study in
Singapore, whether there will be a success?" In retrospect, she did not
deny the family a vital role in the growth. But her parents to give her more of a spiritual thing, honest, loving, broad-minded, and other outstanding qualities.
But in the venture, Dong Siyang parents did not use a penny, Singapore
is also studying while working side to learn, learn to take care of
their lives as soon as an independent.
At that time, she was two meters from the campus of the jewelry store to start, learn sales , accounting , accounts do a lot of knowledge.
Adequate supply of the mainland because it was discovered, cheap, only
17 years old, she also specifically to buy Singapore Yiwu rare trinkets.
"Most of the time, I go to school in the morning, at noon and
distribution chicken rice in the afternoon to go to school to teach
dance in the evening to jewelry stores do account
, in the evening to attend some training courses or chamber of commerce
activities. had to deal with online orders after returning home ......
"Even in When the United States read MBA, she will try to compress the
curriculum in later this week, leaving enough time to deal with affairs
of the company back to Singapore. "The experience I set up the team to build and manage their own enterprises laid a solid foundation."
"I would say, people's subjective to some extent, will determine
objectively Do not care about the origin, family and other objective
factors when you are determined to succeed, there is a strong ambition
to become a leader and continue to improve yourself, you will found
around bad friends gone, and you followed was equally good, equally
aggressive and a friend to help you grow and succeed in the environment.
"
Dong Siyang to university lectures, I often see a lot of other "80" of
young people with an entrepreneurial impulse, but suffer from lack of
funds, lack of horses.
So, young people her and think tanks in the country is preparing to
want to start planning for the establishment of a "little angel venture
capital fund", "This is ongoing, they can write proposals, we will
provide 500,000 to one million yuan funds. "
In addition, she also plans to do a before the age of 30 to help people with disabilities foundation, excavation disabilities advantage of providing employment opportunities for them to reduce the burden on families and the country.
"A potential Master once said, 'When you have an incredible goal, you
will have an incredible life changing.' Subconscious, I find it really
can gradually burst of energy, 'incredible goal' began one transformed
into reality. "
3 Entrepreneurial legend
Legend
Beginning
An embrace of dream girls, dare dare to dream Dong Siyang nature of
childhood, and she is full of infinite justice, like the others did not
dare to do the challenge from the 15-year-old came into contact with the
community, began to have some practice, As the foreign education is
usually half-day, morning reading in the afternoon you can work and earn
some of the temporary use of money, but because of young age, the
direct purpose of work is to make temporary use of money. So the first job is to do a lot of decorations store salesman .
Change
That
When the first change to her life, she was from a young girl does not
talk to the General Assembly, became a master of communication, from the
psychological to understand the customer's initial conversations with
customers on a general understanding of customer needs ... ... slowly
discovered that knowledge of these social practices is so important, and
these are precisely the schools less than the theoretical knowledge
learned.
So from the temporary use of money just to make the idea slowly into
its own in this society really want to learn the idea of a large
classroom experience points. So from the beginning of the age of 15 living part time in life, did the salesman , marketing staff, office assistants, etc., to learn the business world but also the most important basic skills, such as sales , marketing, management, public speech, promotion and so on.
But the end of year exams each semester is unusually good, originally
had practical experience, theoretical understanding is relatively more
easy.
So at the age of 17 until the day I picked her to the bookstore to get a
book is her second life-changing, although at that time no intention to
get this book is a completely entered her life goal of enlightenment
book, It is the " Legend of Chinese entrepreneurs in Asia
, "remember this book is very thick, which has introduced 100
outstanding entrepreneurs story, and the price of this book is twice the
thickness of an ordinary book, then she did not know Where to share
this passion did not hesitate to buy this book.
Remember that night reading the Pro morning 3:00, first read the legend that I was her most admired Li Ka-shing 's business history ...... because then she was deeply moved by the history of the pioneering entrepreneurs. Each page of the book, I took notes, almost every page covered with tears touched me.
From the age of 17 she has finally found its own magnificent and clear
goal, that is to become the most successful in the history of Chinese
women entrepreneurs.
17 years from the beginning of his ideas began to sublimate
entrepreneurs determined to do a benefit society and people, and must be
determined to help more people.
The third change your life but it is a strange butterfly effect .
That just leave school early in the morning was awakened by the phone
ringing, the original is the best friend she had a car accident, and
quickly rushed to the hospital, saw the driver accidentally hit a
friend, but found his attitude is very good because friends are okay,
they leave the hospital the same day, but handed the driver a friend,
that he is an internationally renowned success guru Chen
's disciples, and to us recommended Chen's teacher forthcoming courses,
but the price but then I am a student reading a book is really a very
expensive, 3 days 2 nights 3,000 new currency, which is 15,000 yuan,
when I refused on the spot, but also thinking about going to the
bookstore to buy a book to read Chen also can acquire knowledge.
But the disciple was very persistent series of three days non-stop call
me and advised to be successful it must open pattern, and the fastest
way is to participate in this international program of investment above
the neck area. Into a cycle of learning environments and systems. Finally, I asked myself how to be successful in the end? My heart is steadfast answer must succeed. So I put all the money that month reported the name.
Registration begins sent money, I began to regret it, other voices in
my heart to do strange, 'This month the money to pay the tuition, how
had it' three days so short, really change a person?
"Wait regret as these strange words until I walked into the classroom,
into this vibrant environment, saw one outstanding entrepreneurs, she
began to laugh, and understand that this is what I want environment,
this is really her most correct choice!
After that Chen's passionate speech teacher, taught me more determined to make her dreams! More firm belief that she must succeed!
That is, from 17 on, I fell in love with this international learning
environment, energy and many fell in love with this very talented
entrepreneurs communication platform, fell in love with this opportunity
will allow me to continue to challenge themselves, after a very
outstanding international lecturers, Chen, Lin Weixian , Aimo will appear on the audience, such as a classroom instructor youngest student that is me.
By participating in a series of international courses, and constantly
challenge yourself to me, full of boundless energy, to enter into a
higher goal, as many entrepreneurs, the most prominent one student.
The pot of gold is her life by doing business earned.
That year I was 19 years old, some companies often participate in the
summit, business forums, trade fairs, etc., there are some opportunities
to do business we can communicate, at a trade fair business, met a Malaysian
garden suppliers, was on is soon coming Lunar New Year in early
December, when the Chinese in Singapore to discuss a fortune, almost
every household to buy a two strains of orange trees, but very few
orange trees from tropical Singapore, during this time a lot of garden
shop boss talks with a number of countries around the things imported
orange tree, and I was feeling right then is a good opportunity to make
money, so just one provider in Malaysia to discuss the garden, his
lowest 8 strain of the new currency, and I Youyi relatively low purchase
price quotient 15 new currency to them, the price in Singapore, a lot
of bosses value my garden that are imported from Malaysia to the orange
tree, I have to purchase, so I just started only 20 shipped Later, once
the season orange tree to transport 100, just a couple of months she
earned more than 20 million yuan, she was only 19 years old.
Register Company
After earning his pot of gold she and her friends officially registered their company to do the trade. Such as import and export of small computer equipment, software, etc. from the Chinese mainland to Hong Kong, China to Southeast Asia to North America and other places, in 2005 the company also made their logistics and human resource
deployment and other services, the annual earnings limit is a peer of
the most leading, we Not only do companies trade and logistics, also
extending their derivatives to real estate
and hotel industry, in their businesses formally enter the Chinese
market, we first concern is the health of the quality of our citizens,
this is a very profound topic, we eat not only did the food nutrition,
and harmful to our bodies, since they are the catalyst and put on our
body very harmful pesticides fruits and vegetables, and in some
developed countries have realized the dangers of this, natural organic
food in the United States has accounted for 60% of the total amount of
food.
And I believe this industry is full of a sense of mission in China is a
very big opportunity, and her company is also about to open at the
beginning of China's first healthy organic cafes .
4 Social Impact
In
State Enterprise Association
Wisdom, vice president of Women in Asia
China's outstanding women standing
China's youngest best-selling author
80 outstanding representatives
July 2005 was in Singapore as Asia's most promising women entrepreneurs of the Chinese General Chamber of Commerce.
February 2007 was named "pure" magazine and the China Business Times patriotic Chinese
November 2007 was named the World Association of Chinese Private Economy Celebrity Entrepreneurs of the Year
December 2007 has been learning Chinese as the success of the Forum
Organizing Committee of the 80 Century Learning Entrepreneurs
May 2008 was named China's top ten beauty CEO Media
October 2008 to become China honors outstanding women Association executive director
December 2008 honorary director of China's National Council of Entrepreneurs
And the "Preface lecture" many domestic universities invited experts,
Chongqing Technology and Business University, School of Management,
business mentor, Distinguished Professor of Wuhan University Students
Entrepreneurship Network, Qingdao Technological University
Entrepreneurship employment consultants, advisors mentor
Also invited to participate in Shanghai hosted the highest-rated TV financial programs "to work this little thing."
May 2009 donated one million yuan to set up the next generation of
college students interested in the development of the next health care
fund in China Sports Foundation under
5 people Quotations
Quotations
About Venture
There are basically three entrepreneurial orientation to consider:
First, consider the personal factors, you want to start, individual
factors are important, there are several aspects of personal factors. Such as attitude, character strengths, whether suitable for business, as well as entrepreneurial skills.
About Teamwork
To want to start, the team is very important, entrepreneurship is definitely not a man 's thing, so you have to find the appropriate team, the team have complementary team have common values. Team is indispensable four kinds of people, marketing experts, financial experts, expert practice, perform expert.
About Philosophy
"Assuming the wolf, the wolf was still eating, wolves will certainly
complain that people do not taste good and I used a vivid metaphor to
tell you that with the changing times characteristic of human genes have
undergone great changes people are no longer so strong naturally
before, but this time the ecological crisis has become a global problem,
as long as you have a strong sense of mission, I can represent 80, we
determined our poor power to ignite the world. "
About personality factors
Character is basically divided into four categories, the ability to type, active type, the perfect type, type of peace. You have to analyze yourself in the end is what type. For example, the ability to type particularly suitable for business, because his pioneering spirit, setbacks can also get up.
Peace may be more suitable type of people employed, such as civil
servants was particularly good, but the chances of promotion are
particularly high.
News about Dong Si-Yang
The President of Harvard University once said, "If you think education is expensive - try ignorance."
Any career necessitates a lifetime commitment to what you do, and that
means a commitment to a lifetime of learning. This is perhaps the reason
for the explosive growth of the e-learning industry around the world.
According to a report by GSV Advisors from Silicon Valley, the global
eLearning market is estimated to grow at a Compound Annual Growth Rate
(CAGR) of 23% over the next three years, at which time its value will
exceed $255 billion by 2017. 
